Lighting shapes mood, texture, and realism in doll photography. Soft, diffuse light reduces harsh shadows and helps skin tones appear natural, while directional lighting can highlight contours without creating unflattering glare. Start with natural light near a large window, using a diffuse curtain or a white sheet to soften direct sun. Overhead room light can fill shadows, but balance color temperature to avoid yellow or blue casts.
Experiment with a three-point setup when possible: a key light to define the main form, a fill light to soften shadows, and a back or rim light to separate the doll from the background. A reflector can bounce light back onto the subject, reducing dullness in shadowed areas. For skin textures, avoid extremely high-contrast lighting that exaggerates seams or surface irregularities.
White balance is crucial. Shoot in RAW if possible and adjust white balance to match the light source, so skin tones remain accurate. Backgrounds matter too; plain, non-distracting backdrops keep attention on the subject. Finally, mind privacy and consent when sharing images, and use lighting setups that are tasteful and respectful.